Paul Stanton, Communications Director|
972-490-9347 Fax: 972-490-9429
May 22, 2000
Logis De France Pursues U.S. Market
By Marilyn Green
NEW YORK -- Logis de France, combined with Logis Europe, is the largest hotel
group in the world, and it is actively going after the segmented American market
Founded in 1948 to save the village inns that were such an important part of the
French community, Logis de France now represents 19 percent of all French
hotels, with 3,650 properties. As of this year, it has segmented into hotels for
families, accommodations featuring natural beauty and peace, and those that have
unusual charm and character.
Each Logis de France property must be family run and located in a town of no
more than 5,000 inhabitants. Often one of the owners is a chef, and the property
has to pass rigorous annual evaluations of its rooms and cuisine. Properties
average 19 rooms, and rates average $33.50-$48.50 per person, including
Viva La Voucher
Logis de France has a voucher system, which enables agents to set up an
itinerary or to offer a kind of go-as-you-please arrangement, with a rental car
and a first-night reservation. The organization now has a Web site, which is expected to increase North American sales.
John Hazelton, president and CEO of Paris-Plus-France Travel Marketing Network,
said he has been selling Logis in two programs, one offering bed-and-breakfast
and another providing MAP.
"These are great products, and business is increasing tremendously," he said.
"When we first started offering them four years ago, most of the clients were
Europeans living in the U.S. Now people want to see the real France and meet
people who are gracious and very welcoming."
Hazelton said Paris-Plus-France offers trips from three nights' stays using the
vouchers. The company plans to introduce a program later this summer packaging
the inns together with car rental, booking the first night and providing clients
with the full catalogue of properties, so they can do freewheeling vacations.
Likewise, Bruce Reichert, manager of Leisure Resource Tours, said that his
company sells a great deal of the product. Reichert called the Logis product
"gourmet B-and-Bs," but said that agents are asking only for fully reserved
trips, not go-as-you-please. "Americans don't seem to want to wander so freely,"
Travel Marketing Network:
France Travel Marketing Network sm
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